Issue Nov 2008
WeIcome to the InWaiting news update While You Wait. InWaiting is a company specialising in smart, targeted advertising in places where people wait. If you would like more information about anything in this newsletter please contact us at chris@inwaiting.co.nz. You can also find out more at www.inwaiting.co.nz.
A new way to reach pregnant women
Do you need to reach new mums, or soon-to-be mums?
From November, InWaiting can offer advertisers access to Obstetrician and Gynaecologist (O&G) waiting rooms throughout NZ. We will also be able to offer, on request, the waiting rooms of midwives and ultrasound radiologists.
So, for advertisers who need to reach mid-high socio women who are pregnant, or have just had a baby, contact us today for more information. Profiles of our other waiting places, including doctors, dentists and hair salons are available on our website. Information about our new physiotherapy waiting rooms is available on request.
Mags that win in the waiting room
Magazines that work in the waiting room environment are not always those with the highest readership ratings. So what does work for magazines in waiting rooms?
- Short, easy to digest articles
- An impactful front cover
- A robust cover and pages that will cope with an average 10 reads per day
- Content with broad appeal
- Plastic covers - increase longevity and attract readers
So which magazines win the battle of the waiting room? Here are our winners:
Most popular read
NEXT – when we use this magazine in our campaigns it consistently achieves high readership in our waiting room audits. It also displays our advertisng well and stays around.
Best longevity
NZ HOME – Our longevity research in May came out with this title on top with 56% of our waiting rooms retaining it for a second month and 24% for a third month.
Men’s choice
TOP GEAR – Feedback from our waiting room managers is that this is the most popular men's read that we have provided to date.
Text while you wait
If you are looking for cost effective ways to make your campaigns measurable read more about InWaiting TXT IT.
For as little as $350+GST per month, we can add a text response component to any InWaiting campaign. Texts are only 20c per text for your responders. All responders can be sent an automatic response by email and/or by text. InWaiting hair salons are ideal for text response campaigns. They attract a high number of high-frequency texters and people have the time to text. Contact us to find out more.
Featured Campaign
Birgit Photography is a well-known photography business offering both business and personal photography.
In order to reach a highly targeted audience with their Christmas promotion, Birgit Photography is currently running an InWaiting campaign in our high-socio doctor waiting rooms and hair salons in central Auckland. If you would like to receive a sample of this beautiful campaign on HOME NZ magazine please contact us here.
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